Piracy In The Motion Picture Industry (review)

Piracy In The Motion Picture Industry (review)

Social Learning and Optimal Advertising in the Motion Picture Industry

Social learning is thought to be a key determinant of the demand for motion pictures. This can be a double-edged sword for motion picture distributors, however, because when a film is good, social learning can enhance the effectiveness of movie advertising, but when a film is bad, it can mitigate this effectiveness. This paper analyzes an equilibrium model of the demand for films and the supply...

Distribution Planning to Optimize Profits in the Motion Picture Industry

We consider the distribution planning problem in the motion picture industry. This problem involves forecasting theater-level box office revenues for a given movie and using these forecasts to choose the best locations to screen a movie. We first develop a method that predicts theater-level box office revenues for a given movie as a function of movie attributes and theater characteristics. Thes...

Advertising and Word-of-Mouth in Motion Picture Industry

Motion picture industry is characterized by extensive advertising and word-of-mouth among (potential) consumers. We develop a simple computational model of consumer behavior to study the interaction between these two forces. WOM that propagates through fixed social network is affected by the mismatch between consumer’s expectations and realized quality of the film. As a result, intensive advert...

Measuring Social Media Success: The Case of Facebook Marketing in the Motion Picture Industry

Social media marketing is playing a growing role in firms’ marketing efforts. However, industry practice suggests that firms have difficulty in quantitatively measuring its impact and implementing effective content management strategy. This study attempts to assess the value of Facebook marketing for the financial success of a movie’s theatrical release, and investigate what kind of high qualit...